Sunday, October 13, 2019

Private Schools vs. Public Schools Essay -- School Reform, Education Re

Would you change your school? Would you go to a private school instead of a public school? Or to a public school instead of a private school? Private and public education is different in many ways such as their performance, enrollment, and the overall education taught but yet they have somewhat similar teachers.   Ã‚  Ã‚  Ã‚  Ã‚  Students’ performance in public and private schools differ a lot. Private schools often have better grades and test scores. It is proven that kids who go to a public school and attend a private school perform better (Williams 17). Student performance varies but the advantage would probably have to go to the private schools.   Ã‚  Ã‚  Ã‚  Ã‚  Teachers in private and public schools are similar yet have some differences. There are about 2.7 million teachers and other faculty members in public schools (Klieg 22). There are about 400,000 teachers and other faculty members in private schools (Klieg 22). Of all these teachers only about 71% of private school teachers are licensed where 97.4% of public teachers are licensed (Williams 61). That makes the public teachers sound good, but there is also this little fact that they’re leaving out. Public school teachers aren’t even qualified to be teaching the subjects that they teach a lot of the time (Williams 46). Perhaps this is why the private school students are doing better than the public school students are. Or maybe it is because the average student to teacher ratio is better than public schools. This ratio is 17 students to 1 teacher in public schools where it is 14.9 students to 1 teacher in private schools (Williams 46). A good reason why private education is made out to be so much better than public schools is not necessarily because of the teachers, but the way private schools are able to hand pick each one of their students (Phillips Internet). Most likely they are going to pick the richest and smartest students they can. Why the richest and the smartest? Well if they pick the richest students it’s going to help the school financially. While the smarter students make the school and their teachers look good. So all in all teachers are all pretty equal besides maybe a few differences. How about teachers and their salaries? Teachers who are getting paid less are probably going to do a worse job right? WRONG! Private school teachers are usually paid about 12,000 dollars less than public school teachers ... ...ver child they want into their school. Who know, but it seems that public education can and needs to be improved maybe slightly more than private education.   Ã‚  Ã‚  Ã‚  Ã‚  Is money really the answer to everything? Some may think that their school does not have enough money and that’s why their students are doing so poorly. But more than likely money doesn’t play such a big part in the academic achievement of the students in school. For example: New Jersey is rated number 1 in terms of money per a student but yet they’re rated 29th in the basic student achievement (Williams 192). So before you blame your poor education on insufficient funds next time stop and think of these little facts. So what’s this saying? Maybe money is not the answer to everything.   Ã‚  Ã‚  Ã‚  Ã‚  So therefore private and public education is similar to an extent. However they do show many differences also. As shown they were different in their performance, enrollment, and the overall education taught. Private and public schools don’t have that much in common, but are their things that they do have in common but just didn’t get mentioned? Yes there are many more topics that are similar and different that we didn’t get into.

Saturday, October 12, 2019

George Orwells Nineteen Eighty-Four 1984 :: essays research papers

1984 Essay After reading Orwell’s 1984 and examining Stalin’s rule over Soviet Russia it is safe to say that the two are very similar. Many features of Big Brother and Oceania mimic those of Stalin and the USSR. As well, the ability to change the truth and rewrite the past was abused for both regimes. Also, the Party and it’s enemies are actual representations of real people who were against Stalin and the USSR. Finally, Big Brother and Stalin did have some differences though very few. By discussing these points, a comparison of the totalitarian leaders Big Brother and Stalin can be made. Many features of Orwell's imaginary superstate Oceania are from Soviet reality: the Komsomol (Young Communists) appear as the â€Å"Anti-Sex League†, the young informers of the Pioneers turn up as the â€Å"Spies†, Soviet Five-Year Plans shrink into Oceania Three-Year Plans, and easily available vodka into Victory Gin. Like Stalin's USSR, Oceania has its renegades and backsliders who are arrested at night, questioned by interrogators for counterrevolutionary activities and then either sent to the "saltmines" or "vaporised". As in Russia, the "comrades" of Oceania are given news bulletins consisting almost entirely of lists of industrial production figures, most of which are announced as "overfulfilled" and none of which are really true. As well, there are constant powercuts and shortages, all essentials being obtained through the underground "free market". Winston's job of alteration in the Ministry of Truth consists of books and periodicals that are rewritten and photographs changed to reflect the "correct" or the latest view of past events was similar to events that happened in the USSR. One of Stalin's corrections of the past was the Soviet-Nazi pact of 1939, this is very similar to the alliance of Oceania with its arch-enemy Eurasia against its former ally Eastasia. "Oceania was at war with Eastasia: Oceania had always been at war with Eastasia." Big Brother, the all-seeing leader who murders his rivals, declares "a new, happy life" and, from posters and telescreens, rules over people conditioned by terror to love him, is of course Stalin himself. As well, Oceania's evil figure Emmanuel Goldstein, the counter-revolutionary author of "the book", and who the Party wages an endless struggle with was much like how Trotsky was portrayed to the Soviet people. Stalin's NKVD jailed millions for the imaginary crime of "Trotskyism" just as Big Brother's Thought Police repressed the followers of Goldstein.

Friday, October 11, 2019

Economy of the United States Before During and After World War Ii Essay

They were also encouraged to ration their food and gas, and often grew â€Å"Liberty Gardens. † Unfortunately, World War II also made the American Government used to relying on ‘deficit spending’ (government spending of borrowed money), causing economic problems that still linger today. That’s all I have. Hope it helps! Everything listed above is definatly true to a point, I’m a history major who has to answer this question for an exam later this week so I thought I’d help add some more information for the people who are looking†¦ WWII was an expensive war, it would cost $304 billion just to finance it. For this reason the governmnet pushed war bonds which encouraged common people to help support the war both with their money and with their hearts. From the get go the war was marketed to the common people, proven by the use of popular movie stars in the promotion of War fund-raising and compliance with governmnet measures. After pearl harbor, the American people were ready to pour everything they had into the war effort. Women donated thousands of tons of aluminum cooking supplies to help build planes– though it was later found that only virgin aluminum was good enough for aircraft and so their pots and pans were melted down and sold back to them as pots and pans. In the first months of the war Washington was a mess, and mobilization was slow. This is because our governmnet is not made to act swiftly, it was designed to take time and thought before any decision can be made. Scrap drives were unorganized and so were the efforts of the common people. Those who could not physically join the armed forces wanted to know what they could do to help but the governmnet expected little more from them than the purchasing of war bonds and for them to practice conservation of goods. Other items which were recycled included bone and fats which were used in making explosives and other materials. One of the greatest failures of American govenmnet was the policies which did not encourage the full use of all of the American people. While â€Å"Rosie the Riveter† posers might make it seem that women were begged to help in factories, the truth is that Americans tried to keep the women home for as long as possible before labor shortages around 1943 made it nessisary for factories to stop policies of discrimination. Comming out of the Depression, America had 9 million men that needed jobs. Each and every one was employed before women and minorities were given a chance to go to work. Even more difficult than the position of minorities was that of married women, especially those with the men of their families fighting overseas. America had been progressing socially as a nation under FDR, but his social reforms had taken a back seat to the war effort. Day care was almost non-existant, and where it was it was impossible to afford. Many stores also chose to keep the same hours they had during peace time and so women who worked late had a hard time getting the items they needed. Married women who had husbands in the workforce were also discriminated against because a common attitude was that the man should be the sole bread-winner of a household and children would â€Å"be denied proper care† if their mother’s worked. Many goods that people took for granted disapeared, and with more money than they had seen in years the American public had little to spend it on. Gasoline was rationed and in many cities â€Å"Sunday driving† was banned, those who violated the laws had their gas coupon books taken away. The decrease in driving worked both to save gasoline and to put many new business, which depended on â€Å"drive-in† coustomers, to fail. Most people were given a card that allowed them 2 gallons of gas per week, with unrestricted gas reserved for emercency vehicles, police officers, and a few unscrupulous congressmen. Meat was also rationed at 2lbs per person per week which was very difficult for some people to live with. Conservation and the war effort also found its way into popular fasion. Durring the war shoes could only be found in limmited colors (i. e. 4 shades of brown, and black) and clothes were not allowed to be made with any more material than was absolutly nessisary, pleats, ruffles and other embelishments were thrown out for the durration. (This is one of the reasons why short skirts and bare-backed dresses were all the rage). A black market of rationed goods and consumer goods (such as sheets) was strongly revived during this period, but was not so pervasive as to undermine the system. With money burning holes in their pockets, Americans turned to the entertainmnet industry, which with it’s glamourous actors and fantastical stories, helped to distract the public from their problems. Also, the governmnet had it’s own idea about what Americans should do with their extra money, during the war the income tax was introduced to suppliment GI spending and has been with us ever since. One thing I would like to correct from what is stated above is the idea that minorities gained rights as a result of the economic boom and the war effort. What happened is that minorites began to actively fight for their rights after WWII. Women did not want to be thrown out of their positions after the men came home from the war, they liked the freedom of having their own income and enjoyed doing something other than cooking and cleaning. African-Americans also were feircly discriminated dirring this time. It would not be until after the death of FDR that the new president Harry Truman would finally desegrigate the military. This nations’ minorities were fighting overseas for freedom and equality when in fact they were not given these freedoms at home. After the war, blacks who had served in the military moved out of the south and sought a better life in the north where they could escape the racial caste system which existed there. Jews were also discriminated here as well as in many other countries. We were eager to condemn Hitler for murder and open persecution, but we did not want to take the Jews off of his hands alive. If you need more info, consult this book: O’Neil, W. L. (2002). A Democracy at War: America’s Fight At Home and Abroad In World War II. Cambridge: Harvard University Press. Most of my ideas come from that text, nothing is quoted directly. Hopefully this helps too!

Thursday, October 10, 2019

Botany of a City Essay

The story of each community can be determined by its plant life. Plant life can determine what will inhabit the area and what the economy will thrive on. Atlanta, Georgia is no exception. When the first European explorers reached the upper Piedmont of Georgia, it was already inhabited by Creek Indians, also known as the Muskogee. The Creek Indians believed that there were supernatural powers attributed to all natural things. They used many plants in healing the sick and also believed that there were plants that would provide them with greater hunting powers. The majority of Creek territory was located in the hilly Piedmont. The vegetation was an oak-pine forest, composed of a mixed growth of oak, pine, sassafras, chestnut, and hickory trees. In Indian Territory, Creek lands were a mosaic of oak woodland, tall-grass prairie, and bottomland hardwood forest changing to a mixed long and short-grass prairie on the western periphery of their region. The bulk of the area encompassed a forested belt known as the Cross Timbers. â€Å"Creek Indians chose to settle in stream bottomlands, and tried to avoid the heavily timbered and tall-grass prairie areas. They favored areas that provided reliable wood qand water sources. Limited agriculture, widespread livestock husbandry, and increasingly dispersed tribal towns continued to characterize the Creek landscape. † (Swanton, 2000) This inhabitation of the Creek Indians extended into the early 1800s. The Decatur area was treatied over from the Creeks in 1820. Many people assume that Native Americans left the forests virtually untouched; however, this is not true. Native Americans cleared, farmed, and burned the landscape of Georgia, in some areas greatly impacting and changing the natural landscape. In the Atlanta area, indigenous populations apparently never attained sizable numbers. Therefore, their influence on the present Atlanta landscape probably was minimal. (Swanton, 2000) Many plants native to the Atlanta area were used by both the Indians and others for their medicinal value. The cornus florida (Dogwood tree) is a flowering tree that will reach a height of 25 feet at maturity with a 25 foot spread. A variety of Dogwood trees can be found throughout the country, but the red Dogwood is more common to the southern regions of the country. The red Dogwood grows in acidic, loamy, moist, rich, sandy, well drained, clay soils. The red Dogwood has red blooms that appear in the spring. This tree has glossy, red fruit eaten by birds when ripened in the fall. Flowering dogwood was used medicinally by a number of native North American Indian tribes who valued it especially for its astringent and antiperiodic properties. The dried root-bark is antiperiodic, astringent, diaphoretic, mildly stimulant and tonic. The flowers are said to have similar properties. A tea or tincture of the astringent root bark has been used as a quinine substitute to treat malaria and also in the treatment of chronic diarrhea. The bark has also been used as a to treat external ulcers and wounds. The inner bark was boiled and the tea drunk to reduce fevers and to restore a lost voice. A compound infusion of the bark and the root has been used in the treatment of various childhood diseases such as measles and worms. It was often used in the form of a bath. The fruits are used as a bitter digestive tonic. The 1830s to the 1930s was the time of great expansion of agriculture in the Georgia Piedmont. Cotton was a primary crop and land that was flat enough to plow became agricultural land. Even areas of forests were cleared for the production of cotton. This left the ground unprotected from erosion and the loss of topsoil. Cotton as a crop drains the soil of nutrients and in the 1930s the soils became poor. Many farms went bankrupt and farmers abandoned their fields. It wasn’t long before the pines quickly reclaimed most fields, and forestry became the agriculture of the Piedmont. Pines could survive in the poor soils, and the Piedmont gradually reforested, although it has not returned to its original state. From 1930 to 1960, Atlanta slowly grew from a primarily suburban and rural city to a large urban city. Further growth took place from 1965 to present. This period of time saw tremendous residential, industrial, and transportation growth. Atlanta became the great international city that it is today. This expansion eliminated many of our trees, changed drainage patterns, increased impermeable surfaces, and fragmented and isolated habitat patches. (Livingston & Shreve, 1921) Cotton was a primary contributing factor to the growth of Atlanta’s agricultural industry. Cotton grows in a warm climate, with rich soil. Cotton requires a 160-day frost free growing period. Cotton is unique in that the entire plant can be utilized in different ways. The fiber or lint is used in making cotton cloth. Linters provide cellulose for making plastics, explosives, high quality paper products and processed into batting for padding mattresses, furniture and automobile cushions. The cotton seed is crushed and separated, with the oil being used for cooking, and the hulls being used as meal for livestock, or fertilizer. Cotton is a labor intensive crop and expanded the role of slavery in the south. Without the use of slave labor, it is unlikely that farmers would have been able to produce enough cotton to survive. Prior to the Civil War, the cotton industry was challenged as slaves and land became more expensive and harder to find. Farmers tried to plant cotton anywhere they could find, using even poor soil. Cotton growing was proving to be profitable and anyone who could take part in the industry did. With the use of slave labor and the boom of the cotton industry, there became a division of class and race in Atlanta’s society. (www. georgianencyclopedia. com) As a mainstay of the Atlanta agriculture, cotton expositions became a way for Atlanta to attract visitors and expand their economy. Atlanta held its first cotton exposition, the International Cotton Exposition in 1881. The purpose of the exposition was to expand trade, and boost the economy. The International Cotton Exposition was host to more than 200,000 people and lasted for two and a half months. Those who promoted and hosted the exposition were doing so to expand the economy and create an industrial center in Atlanta. The fierce competition in the cotton industry would also lead to the demise of the Atlanta countryside, as farmers leveled forests in order to create more land for the farming of cotton. (Parkins, 1938) The yellow pines played a major role in the development of the railroad in Atlanta and the railroad provided for the growth and expansion of Atlanta and its economy. It was the growth and expansion of the agriculture surrounding Atlanta that created the need for expansion in the transportation industry, namely the railroad. Effective and efficient transportation was needed. Atlanta was growing at rate faster than any other southern city. Competition between communities in the south propelled the expansion of the railroad to Atlanta. Local politicians were aware that transportation would provide for economic prosperity. Atlanta was given railroad connections with the seacoast in 1845. Atlanta’s growth was in part due to its geographic location. The creation of the southern terminus of the first railroad in northern Georgia, the Western and Atlantic, fixed its location and it became a crossroads of railroads in the early 1850’s when a line was built northwestward from Augusta and another from Atlanta to Montgomery. The railroad also brought with it challenges during the Civil War. As a central hub, it was the seat of large manufactures for the Confederate army and a depot for supplies, and sustained major damage during the war. The railroad provided Atlanta with an ability to maintain its trade with the world. (Parkins, 1938) Atlanta was rich in resources to assist in building the railroad. The yellow pines were used as railroad ties and provided timber for construction. The Longleaf Pine is an evergreen that grows mainly along the southern border and the western edge of the United States. In its mature state it will 60 to 80 feet in height, with a 30 to 40 foot spread. The Longleaf Pine grows in alkaline, loamy, rich, wide range, clay soils. The Longleaf Pine thrives in full sun to partial shade. The Longleaf Pine trunk has scaly, coarse, light, orange-brown bark with upright branches forming an oval, open crown. The flexible, dark green needles are up to 18†³ long, and the large, spiny cones are up to 10†³ long and may persist on the tree for two years. For the first five to seven years, the pine stays in a tufted, grass-like stage after germination, growing slowly while the root system develops. It is drought tolerant once the tree is established. Following the grass stage, it grows at a medium to fast rate. The inch long clusters of new growth are silver white during the winter. The roots are sensitive to disturbance during construction. This tree provides food and cover for wildlife, including the now endangered red-cockaded woodpecker. Squirrels, quails, brown-headed nuthatches, and turkeys eat the seeds. (www. georgianencyclopedia. org) Today only 3 million acres across the South contain some longleaf forests, and of that only about 12,000 scattered acres retain an old-growth component with a biologically diverse understory. One study estimates that Georgia maintained more than 4 million acres of longleaf forest in 1936, while just 376,400 acres remained in 1997. The longleaf pine is considered to be the dominant tree species in this ecosystem and is essential to its existence. It is in its understory where the diversity of this system exists and has therefore been threatened. â€Å"In fact, the longleaf pine, grassland forest may well be the most diverse North American ecosystem north of the tropics, containing rare plants and animals not found anywhere else. The understory throughout the longleaf range contains from 150 to 300 species of groundcover plants per acre, more breeding bird than any other southeastern forest type, about 60 percent of the amphibian and reptile species found in the Southeast, and at least 122 endangered or threatened plant species. † (www. georgianencyclopedia. org) Atlanta is a city rich in history and diversity, much of which was created and sustained by its ecology and plant life. It was the plant life that sustained the Creek Indians until their expulsion. Plants, such as the cornus florida were used medicinally among many others. In a time period when modern medicine was not available, it is likely that these medicinal plants played a critical role in everyday life. The role of cotton in the development and subsequent effects to Atlanta cannot be overstated. As a primary crop, it afforded for the growth of the city but came with a cost to its environment and to its citizens. The cotton industry is largely responsible for the race relations and much of the civil unrest that occurred in Atlanta and the southern regions of the United States. Competition that took place for resources resulted in the destruction of forest lands and the establishment of a class society. Cotton also took its toil on the very soil in which it was grown, depleting it of nutrients needed to grow further crops. Although it was important to the economy of the Atlanta area, the result of forced growth and competition was not a successful venue for Atlanta. The Longleaf Pine was only one of a large variety of pine trees that grow in the Atlanta area. The Longleaf Pine provided high-quality lumber for building materials; raw materials for the naval stores industry, and forage for livestock. As with other resources in the Atlanta area, the overuse of forest lands, and the competition for resources depleted the forest and led to a decline in the population of the Longleaf pine. The creation of a large-scale timber industry furthered the decline of the forest area. Atlanta, rich in resources, is a good example of poor management of the land by it inhabitants. Resources that were once plentiful were depleted in order to build industry and create profits. Works Cited Livingston, Burton E. , and Forrest Shreve. The Distribution of Vegetation in the United States: As Related to Climatic Conditions. Washington, DC: Carnegie Institution of Washington, 1921. Questia. 26 Jan. 2007 . New Georgia Encyclopedia. The Longleaf Pine Ecosystem. www. georgianencyclopedia. com 26 Jan. 2007 < http://www. georgiaencyclopedia. org/nge/Article. jsp? id=h-2200&hl=y> Parkins, A. E. The South: Its Economic-Geographic Development. New York: Wiley, 1938. Questia. 26 Jan. 2007 . Swanton, John R. Creek Religion and Medicine. Lincoln, NE: University of Nebraska Press, 2000. Questia. 26 Jan. 2007 . Tang, Anthony M. Economic Development in the Southern Piedmont, 1860-1950: Its Impact on Agriculture. Chapel Hill, NC: University of North Carolina Press, 1958. Questia. 26 Jan. 2007 .

Wednesday, October 9, 2019

McDonalds marketing Case Study Example | Topics and Well Written Essays - 2500 words

McDonalds marketing - Case Study Example McDonalds's worldwide operations are characterized by ever increasing uncertainty and competition. Against this backdrop it's essential to consider the extent to which the product and service quality has an impact on customers at its restaurants. As much as fast food restaurants are highly influenced by competitor behavior as an exogenous variable, the staff also affects the consumers' perception and behavior as an endogenous variable. This paradigm of behavior is essentially associated with the ever rising fast food restaurant competition in townships across the globe and above all customer satisfaction strategies and initiatives have shaped McDonald's global operations.Thus the consumer buying behavior is influenced by various in a way that indisputably acts like the harbinger of all organizational outcomes (Fornell, & Johnson, 1996). The theoretical and conceptual framework of this research effort would be basically determined by the relevance of the existing theoretical postulate s and the conceptual frameworks of analysis and reference. Thus there will be an in-depth examination of the available literature on the subject to identify the correlations between among a set of more significant endogenous and exogenous variables involved in customer satisfaction and loyalty at McDonald's.The behavioral dimension refers to repeat purchases and attitudinal perspective refers to customers' intention to repurchase and recommend the product to others. These are good indicators of a loyal customer. Thus corporate image of McDonald's is determined by its ability to penetrate and hold niche market segments for longer duration of time. As a result the corporate image of the company receives a boost. McDonald's has been expereining a rise in its corporate image among consumers over the past few years (Gustafsson, 2005). Corporate image depends on the company's advertising, public relationship, word-of-mouth communication and actual experience related strategies and initiat ives. McDonald's has been consumer focused and is well known for its concern for customer satisfaction and service quality. Thus there is a considerable amount of positive impact on its marketing campaigns. Repeat purchases are made by customers under extreme circumstances in the fast food industry because potential customers are attracted by price discounts and unique benefits. As much as the price of the product matters product benefits also matters. Enhanced product specifications and performance act as a compulsion on potential repeat purchasers who weigh both price and quality on one hand and product innovation on the other (DiJulius, 2003). McDonald's has succeeded here. 1.1. Hypothesis or thesis statement The thesis statement of this paper rests on the testing of the primacy and the immediacy of a core group of theoretical and conceptual perspectives appertaining to the impact of product and service quality dimensions on the customer satisfaction at McDonald's against the backdrop of the former's cultural diversity and the latter's constant exposure to competition related issues along with the defined or undefined organizational outcomes (Hayes, 2008). Both a priori and a posteriori elements of customer satisfaction are inherently included in the analysis to capture the convergence/divergence framework of reference within McDonald's employee relations and work culture.

Tuesday, October 8, 2019

First-hand experience of developing a market entry and a product Assignment

First-hand experience of developing a market entry and a product launch strategy for an international market - Assignment Example Launching a new effective pharmaceutical drug will take much time due to a long process of clinical trials. Moreover, for any Mexican company it will be difficult to enter the competition with other Latin American and North American pharmaceutical companies on equal positions. So it is possible to concentrate on cosmeceuticals and nutraceuticals, the sectors of pharmaceuticals, which have not been universally recognized yet but are extremely promising. Cosmeceuticals incorporates cosmetics and pharmaceuticals and produces cosmetic products (lotions, creams) with biologically active ingredients, such as anti-oxidants, peptides, enzymes, that can be medically beneficial to humans. There also exist pharmaceutical technology companies, which have special subdivisions specializing in cosmeceuticals. Nutraceuticals is a blend of nutrition and pharmaceutical implying products which give certain therapeutic effect and can potentially aid in diseases treatment or prevention (Kalra 1). Such pr oducts as dietary supplements and functional food are usually referred to nutraceuticals. In Latin America the market of â€Å"healthy ingredients† is developed on the retailer levels. Plants, leaves, roots, seeds are popular among locals as they are perceived as ethnic and natural. Local home-made oils, powders, and extracts from these valuable plants are also demanded due to their easy access and low price (Lajolo 2). The products that would be optimal to launch can be dietary supplements received from local Latin American plants, such as asai, guava, camu-camu and others, which are not recognized in the world but are well-known to the regional consumers (Lajolo 3). All these plants are not examined thoroughly but even preliminary research suggests that they have huge potential. Certain subdivision of pharmaceutical company can arrange scientific research and manufacture of these products. Among the variety of dietary supplements I would advise to dwell on

Monday, October 7, 2019

SWOT Analysis Assignment Example | Topics and Well Written Essays - 750 words

SWOT Analysis - Assignment Example External and internal factors that may affect Catering and Ballroom Rental’s growth are therefore discussed forthwith. As a local catering company which serves both private clients and businesses in Doeuvreville and its surrounding towns, Sumptuous Cuisine Catering enjoys a longer term of experience which dates back to 2005. This experience has seen Sumptuous Cuisine Catering run catering kitchens and create itself a niche in setting logistics for upscale events within the region and providing fulltime catering services. This seven year experience has seen Sumptuous Cuisine Catering to create its domain in the perennially competitive market. Likewise, the wide variety of services that make up Sumptuous Cuisine Catering’s services include an array of breakfast cuisines, event staff and managers (logisticians), dinners, lunches, alcoholic and nonalcoholic beverages, appetizers, space and floral designs, musicians and DJs, decor, furniture rentals and event equipment hirin g services, among others. This shows the ingenious dexterity that Sumptuous Cuisine Catering employed in crafting its business plan since the plan fully diversifies risks that come with highly specialization of operations. Sumptuous Cuisine Catering’s factoring of its strengths is also underscored by the cash reserves it not only has, but also plans to use to expand its operations. The same commitment to a tenable working plan is exemplified by the company intending to improve its gross margins to soar above previous levels as a way of preparing for extension. The company anticipates that due to this action, the loyalty of already existing clients is likely to be strengthened. Likewise, the volume of top line sales is bound to grow to more than double by the end of 2012. From the same move, the company expects a threefold rise in net profits, despite the high operational costs that are equally anticipated. Other factors that serve as Sumptuous Cuisine Catering’s source of strength include management expertise that exceed clients’ expectation, balanced expert opinions, optimal sense of professional showmanship and protection of the clients’ interests. Should the company continue to envision these values in its expansion plan, then the company is bound to continue benefitting (Anyim, 59). Despite the intricate expansion plan that Sumptuous Cuisine Catering has, it still has not managed to extricate itself from some weaknesses. Particularly, the protracted chain of operations and the plan to expand mean that the company will sustain extra operational expenses. The need to pay an increased number of employees, open and rent new premises and increase and diversify its operations, translate into high employee turnover and other forms of expenditure. The fact that Sumptuous Cuisine Catering will only have utilized the ballroom on 40% of days at the end of the oncoming three years is also a form of weakness. There are several opportunities that come with the Sumptuous Cuisine Catering plan. For instance, by extending its services to cover outdoor services such parties, banquets and business holidays, the company will have realized increased volume of sales by extending itself in the market. This diversification and extension makes up for the proneness of the market to economic cycles. Sumptuous Cuisine Catering is therefore bound to benefit from the market, given that the American market for